Email Copywriting
Email Copywriting for a Fitness and Health Coach Type: Transformational Story Email Tone: Empathetic, Inspirational, Personal Purpose: Lead Generation & Conversion (booking a 1-on-1 call) Target Audience: People struggling with weight loss and seeking a guided solution Subject Line : How My 351 lbs Became Your Shortcut to a Dream Body Hey [Name], Have you ever looked in the mirror and felt like a stranger looking back at you? That was me in 2016. I couldn’t tie my shoes without gasping. Mirrors felt like enemies. My wardrobe wasn't mine anymore. And I wasn't lazy or broken, I was stuck . Junk food had me hooked: Physically and Emotionally. I felt like a flat air mattress: Used, saggy, and impossible to dispatch. Then came the moment I couldn't dodge anymore. My family asked me to step on the scale. And it blinked 351 lbs . That flipped a switch inside of me. I decided to turn my life around. It wasn't long hours in the gym, Or hours of starvation that helped me ...