Email Copywriting

Email Copywriting for a Fitness and Health Coach

Type: Transformational Story Email

Tone: Empathetic, Inspirational, Personal

Purpose: Lead Generation & Conversion (booking a 1-on-1 call)

Target Audience: People struggling with weight loss and seeking a guided solution

Subject Line: How My 351 lbs Became Your Shortcut to a Dream Body

Hey [Name],

Have you ever looked in the mirror and felt like a stranger looking back at you?

That was me in 2016.

I couldn’t tie my shoes without gasping.

Mirrors felt like enemies.

My wardrobe wasn't mine anymore.

And I wasn't lazy or broken,

I was stuck.

Junk food had me hooked: Physically and Emotionally.

I felt like a flat air mattress: Used, saggy, and impossible to dispatch.

Then came the moment I couldn't dodge anymore.

My family asked me to step on the scale.

And it blinked 351 lbs.

That flipped a switch inside of me.

I decided to turn my life around.

It wasn't long hours in the gym,

Or hours of starvation that helped me win,

But just one simple habit that showed results in a few days only.

It didn't just reduce my weight,

It rebuilt me.

And just two years later,

The same weighing scale showed 165 lbs,

I literally cried on that day out of happiness.

And no, I didn't let my experience go to waste,

As I became a certified Health and Fitness coach.

Now 6 years into it,

I can help you achieve your dream body.

I understand how it feels to hate how you look, to feel drained all day, and to carry a constant fog of fatigue.

Here's the shortcut I wish I had when I started:

A 21 Days Smoothie Program,

Tailored 1-on-1 for each client.

Here's how we do it: 

We get over a 1-on-1 call,

You tell your story,

For me to understand where you stand and your every pain point,

And create a personalized 21 days program that fits your lifestyle.

No hassle, no guess work,

Pure strategic roadmap.

So if you want to rebuild yourself,

This is your starting line.

[Book your FREE 1-on-1 call now]

Waiting to meet you virtually,

Awish